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Microsoft used the downsized E3 confab to talk about software and Xbox Live, refusing to offer up any price cuts on its console. Said Peter Moore, of Microsoft’s interactive entertainment business, entertainment and devices division: “We’re comfortable with our price points with Xbox 360 and the three choices consumers have. The consumer needs great games regardless of price and that’s what we’re delivering with Xbox 360.” To date, Microsoft has sold 11.6 million 360s worldwide. Its Xbox Live service now reaches 7 million users.