avzombie.com

As the price of HD DVD players hits an all time low in the US, as Wal-Mart and Amazon push the format into the sub-200 dollar mainstream, a new report from industry analyst Jupiter Research suggests that consumer interest in HD discs remains low. It says just 24 per cent of those polled have considered buying an HD player when upgrading their AV systems. The ongoing format war between the two HD systems and an increasing number of inexpensive DVD players able to upscale DVD is slowing interest, it says.
Low cost upscalers pass the ‘good enough’ test for most consumers, suggests David Schatsky, president of Jupiter Research.
In related news, Toshiba says its worldwide market share of dedicated HD players is now at 70 per cent.