After a string of romances, Hollywood now seems content to cement its marriage with Video On Demand. Market major Warner says it will release all of its US titles day and date on DVD and VOD from April 30, for the rest of the year. Superior margins on titles proffered for VOD prompted Warner CEO Jeff Bewkes to make the decision. He says: “We are using our position in the industry to lead this transition.” The strategy is expected to be rolled out to major territories outside the US in due course.
Warner to release all titles on VOD simultaneously with DVD
May 1st, 2008 · No Comments
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